Vin de Cru or "Vintage Wine" is a blog and weekly exposé focusing on the "wine-lifestyle". From time-to-time, it may also include guest bloggers that are invited to share their experiences with wine. Read and enjoy!

The Future of the Wine Industry..

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I was doing some R &D for a wine event I have coming up where the client wanted to do a wines-from-off-the-beaten path sort of event.  So, I called up some of my reps and told them to bring some really 'out there 'wines.  Well, the tasting was certainly successful and I ended up using 2 of the wines for the event: Steele Vineyards 2005 Blue Franc Lemberger and a 2-country 2 varietal blend from Australia.  Why am I sharing this with you?  Well, I think it points to the future of the wine industry.  I think, just like the screw cap movement has shown us, we will be seeing more and more cross-state and cross-country blends like these wines.
The Lemberger is an Austrian grape that has few plantings in the New York fingerlakes region as well as Washington State.  This wine is made from a California producer (Steele Vineyards of Lake County) using an obscure Austrian grape grown in Washington State.  Confused?  Gone are the days when X winery owned X acres on his estate and made wines solely from that estate.  Since we don't have the regulations of France, we aren't limited to growing X grapes in X regions, in our great country, as you can see, X winery can buy grapes from wherever and make whatever wine he so pleases.  Good for creativity, bad for the novice who is seeking out rules to grow their understanding of the wine world. 
This other unique wine is collaborative effort between 2 renouned winemaking families: French legend Michel Chapoutier of the Rhone Valley and Napa Valley vintner Anthony Terlato.  This concept, of winemakers teaming up around the globe, is something that we will be seeing a lot more of in this global market.  As we’ve already witnessed with our ‘new world’ styles of wines emerging in traditionally ‘old world’ countries, the future of the wine industry, I believe, will become even more unified, as this wine exemplifies.  To add to the quirkiness of this wine’s concept, it is also a unique blend of a red grape and a white grape.  It is mainly Shiraz (or Syrah..same thing), the grape that put the Aussies on the global market. In addition, it is blended with Viognier, an extremely aromatic white grape that is also grown in the Rhone valley.  The viognier adds a layer of floral charm to the nose of the otherwise black-fruit dominated Shiraz.  So, this cross-country, red-white blend really represents something new to the world of wine. 
What's my opinion on this, you ask?   I am all for experimenation and orgininality in the world of wine.  However, as the French and great producers swear by, a grape should represent the terroir from which it is grown.  Are these cross-breeds consistent with this tried and true concept?  Or are they showing us that these concepts no longer apply to today's global palate?  Just like the recent Brunello Scandal has showed us, those wineries cheated because they were trying to construct a wine that stylistically appeals to the new world palate: the style that RPJ and the WS have told the world what good wine should taste like.  Maybe in the end, we will become divided in the world of wine: divided amongst the traditionalist clinging to the tried and true and then the blenders, who truly blend their styles into something that the new world palates (Americans) will want to buy. 
I think that if a wine is well made AND still retains the integrity of the grape's spirit and/or terroir, then I am all for whatever strange new blends winemakers show us.