Cleaning up San Diegos Nightlife Wine Selections!
I want to position this blog as an opportunity for you readers to share with me insight into something I don't quite understand. I went to a couple of nice bars recently in the gaslamp and noticed that not only was the wine selection tiny, but it was absolutely horrendous. I am wondering, if like me, when you go to bars with horrible wine lists, that you instead choose to drink something that is not wine? So, you'll opt for a beer or a martini instead, right? Even if you wanted to order a glass of wine, and was hoping for something memorable, you would rather not drink the crap served and choose a different drink. Does anyone else approach bars in this manner?
Personally it's a real bummer. Having a good or at least halfway decent wine list, it seems, it underrated in this town. Do bar owners not understand that if they served better tasting wines they would get more orders for it? And the most baffling thing to me, is that a bar/nightclub/restaurant wine buyer will order wines that we all know are garbage and then mark them up to like $8 a glass. As a buyer, I'm letting you know that what they paid for that bottle (not even the glass that you buy) is double what you pay for the glass! And why don't these confused individuals realize that because they serve mainstream garbage wines, the consumer knows how much he's getting screwed for the glass he considered buying. When I choose wines for my wine list, I choose wines that aren't so well known so that I can mark them at reasonable prices, as I don't want to compete with the grocery store bottom of the barrel wines (some are good at those places, mind you :-))
I plan to help this situation by offering my consulting services to these venues. What I need is ammunition, from you who are reading this blog, to tell me that you too, won't order cheap wines in situations as described above, but will instead opt for a different libation for the evening. If I can approach these venue owners the evidence that the reason why they don't sell much wine in their program is because the wines are horrible, I think we could see a better selection of quaffalbe choices when you're out and about. How super would it be to know that when you go out to certain bars you know you can have a nice glass of wine to sip on.
Thanks for your help with this! I look forward to your responses.



